Who Am I?

I was born to Rozell and Becky; two wonderful parents who never lived together, but managed to work as a team to raise an amazing daughter (wink). I was raised in the heart of Binghamton; a well known hood in Memphis, TN.

I am an overcomer of many adversities: overcomer of various abuse, self esteem crisis, overcomer naturally of daily panic attacks and anxiety, overcomer of spiritual, relationships, and financial adversities.

I am a life strategist, marriage, and freedom coach. I received certifications in life coaching, transformational coaching, master relationship coaching, and business coaching. I am naturally gifted in nurturing women in their Christian walk, self care, relationships, and out of brokenness.

My Successful Platforms:

I am the creator of Wife Mom Journey, a platform helping generation-x and millennial wives and mothers, overcome adversities, vision build, and slay personal and business goals while taking care of home through valuable tools and biblical principles. Inner Me Life Coaching with Anita.


I am owner and natural skincare formulator of NiNi Natural Roots, a brand that promotes natural skincare and self-care to enhance your mind, body and soul.

I am founder and creator of  HOT Marriage Club, an organization empowering couples to build fulfilled lives and marriages.  

HOT Marriage Club’s Motto: “Live Your Life. Love Your Marriage.”

I’ve been a featured Inspirational speaker at numerous churches and conferences, podcasts and interviews sharing my message of hope.

I value quality over quantity, simplicity, peace, and happiness. 


I love God (The Most High). I am the wife of 28 years to an awesome man. Through our union, I’m a Mother of three amazing adults; two daughters and one son.


I currently reside in two states: TN and on the beautiful beach in Florida.  

Fun Facts: I love learning and reading books from my amazing mentors, I love good times with my inner circle, I love music; gospel, jazz, old school, I love helping others, I love the beach, I love shelling, I love creating self-care products, and I love creating family memories.  


Who am I? I am Anita Powell

Are you ready to unlock your potential and create the life of your desires?